How to Identify Real Gold | Episode 1 – Gold Gyaan - Jammu Jewellers

Welcome to Episode 1 of our Gold Gyaan Series!
In today’s first episode, our mentor Gagan Deep explains how you can easily identify real and authentic gold before purchasing.

Whether you are a first-time buyer or a regular gold lover, these simple checks will help you shop with confidence, clarity, and complete trust.

1. BIS Hallmark – The Most Reliable Proof of Real Gold

The first and most important step in identifying real gold is checking the BIS Hallmark.

Every genuine gold jewellery item includes a 6-digit alphanumeric BIS code, which serves as your trust seal.

What You Should Check:

• BIS logo

• Purity mark (22K / 18K / 14K)

• Assaying centre’s stamp

• Jeweller’s identification number

2. Understanding Karat – How Pure Is Your Gold?

Gold purity is measured in karat (K). Many buyers get confused, so Gagan Deep explains it clearly:

• 24K = 99.9% pure gold (too soft for jewellery)

• 22K = 91.6% pure gold (ideal for most jewellery)

• 18K = 75% pure gold (best for diamond & modern designs)

This helps you understand why jewellery is usually made in 22K or 18K instead of 24K.

3. Professional Testing – How Jewellers Check Purity

To avoid confusion, professional jewellers use advanced machines to confirm gold purity.

At Jammu Jewellers, every gold piece is:

• Scientifically tested

• Verified through XRF purity testing machine

• Displayed only after purity confirmation

• Shown transparently to customers

This ensures complete trust and honesty during the purchase.

4. Trust & Transparency – The Jammu Jewellers Promise

Your trust is our identity.
That’s why Jammu Jewellers provides:

✔ Authenticity Certificate
✔ Lifetime Exchange Assurance
✔ 100% Hallmarked Jewellery
✔ Transparent Billing

Each piece we display is carefully tested, certified, and crafted to meet the highest standards of purity and excellence.

5. Final Message from Episode 1

As explained by mentor Gagan Deep, gold shopping becomes simple when you know what to check — hallmark, karat, and testing methods.

So make your next gold shopping plan with Jammu Jewellers Jammu, where every piece reflects:

✨ Trust
✨ Purity
✨ Style

Follow us on Instagram @gaganamla for more episodes, expert tips, and jewellery education.

📍 Store Address:

Jammu Jewellers, 128, Shopping Center, Bakshi Nagar, Jammu, J&K